VAC - GBLEXT  Marketing / Communication

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19 March 2019 ... min read Listen

Portfolio Marketing Manager, Consumer Lending

Employee | Marketing / Communication | Professional | Australia | 2019-03-05 | 055869


The Opportunity

In thisrole, you will be responsible for creating and executing marketing campaignsthat drive awareness, adoption and behaviour change within the Consumer Lendingcustomer portfolio with specific relation to our Credit and Personal Loansproducts.  You will work closely with thePortfolio Manager to develop the credit card and personal loans retention andengagement strategy with a key focus on driving usage, feature adoption andretention.

  • Lead, own and drive marketing communicationsprograms to increase customer engagement and retention in consumer portfolio
  • Lead and develop marketing programs thatstrengthen relationships to increase usage and improve retention outcomes
  • Understand engagement drivers within theconsumer lending portfolio
  • Own the relationship with key projectstakeholders and clearly communicate activity associated with engagementmarketing.
About You
  • Bachelor’s degree in Business or Marketingdiscipline
  • 5-7 years’ experience in a similar role, ideallyin a direct marketing organisation or agency
  • Forward looking business planning  with a strong understanding of technology,digital channels, customer experience and mobile marketing
  • Understanding of the credit card and personalloans market.


At ING, we want to make life simplerand more worthwhile – for everyone who banks with us, for the people who workwith us, and the community at large, too.


When you come to work at ING, you’rejoining a team where individuality isn’t just accepted, it’s encouraged. We’vebuilt a culture that’s fun, friendly and supportive – it’s the kind of placewhere you can be yourself and make the most of whatever you have to offer.


We give people the freedom to takerisks, think differently, take ownership of their work, and make great thingshappen. We’re here to help you get ahead. And with our global network, there’splenty of scope to take your career in new directions, perhaps even ones you’venever considered.


People of all ages, sexualorientations, cultures and backgrounds are welcome to apply – likewise ifyou’re an indigenous Australian, or you’re living with a disability, or youhave family or caring responsibilities.


Sound like the kind of place you’dfeel at home? We’d love to hear from you.


(One last thing, ING operates adirect talent sourcing model. So no agency introductions, please.)


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