Our values and behaviours

Our values and behaviours

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Creating a differentiating experience starts with ING’s culture: entrepreneurial, open, collaborative, innovative and energetic. Who we are and how we work are set out in our Orange Code.

With integrity above all, the Orange Code is our manifesto describing the values and behaviours that define us and what it means to be ING.

The ING Values

Our values are the non-negotiable promises we make to the world. The principles we stick to no matter what.

We are honest



We carefully weigh the impact of our actions and make decisions that are considerate of all involved.

We give honest, clear and frank advice to our customers. We respect the law and the rules we set for ourselves. We expect our customers and suppliers to do the same. We tell the truth. We are open, which means we are honest about what we do while balancing the interests of all involved.

We are prudent



We deal with other people’s money and financial information. Few things in life or business could be more important or more sensitive. 

We put the customer’s interests at the centre of all our activities. They can rightly expect their trust placed in us to be honored, meaning we care and have the right competence to manage their assets, interests and information. We manage financial risks carefully and take such risks only if these risks have been properly assessed.

We are responsible



From the projects we finance to the lighting in our offices, we are mindful that every aspect of our business has social and environmental impact.

We respect human rights and care for the environment, avoiding or managing impact. We engage with our customers to promote continuous improvement. We encourage all forms of diversity, not just because it is the right thing to do, but because it is from different backgrounds and ways of thinking that new ideas spring forth. We invest in our communities, support good causes, and encourage employees to participate in volunteer activities.

The ING Behaviours

Our behaviours are the commitments we make to each other and the standards by which we measure performance. These behaviours are what set us apart.

You take it on and make it happen



  • You take responsibility
  • You delegate
  • You ask actively
  • You speak up
You help others to be successful



  • You collaborate
  • You listen
  • You contribute
  • You trust
You are always a step ahead



  • You challenge
  • You bring change
  • You invent and simplify
  • You are courageous

The Orange Code ensures we conduct our business with integrity and it helps us be successful. We don’t ignore, tolerate or excuse any behaviour that is not line with the Orange Code.

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