Market Research Stageur

Job Description:

She/he collaborates in the definition and implementation of market research and  customer insight analysis.

She/he supports the develop of researches accordingly to bank objectives and manages the market research agencies.

Key Responsibilities:          

• Support the design, setup and interpretation of market researches (qualitative e quantitative), both with partner and internal tool, managing the process of distribution through internal direct email
• Manage the selection of target and methodology for market research and Customer Journey tracking
• Work in close contact with the market research agencies in the develop of projects, in all the phases of the process (from setup to presentation of results).
• Monitor the Voice of Customer through the Text Analytics (and manage the update of its platform) in order to collect and share useful insight to improve the Customer Experience
• Manage the reporting of Voice of Customer Dashboard (with data and analysis from different sources)
• Monitor the brand performance (brand awareness, brand image…)
• Use data from different sources (ad hoc researches, tracking, scenario, customer journey…) to support the internal stakeholder with specific analysis.
• Share the info (from market researches and Customer Journey KPI) locally and with Head Office.

Educational Qualifications:

Degree in Marketing, Business, Statistics, Sociology, Psychology or other similar discipline.

Technical, Language and other Specialised Skills:

• English: good knowledge of written and spoken language
• Good knowledge of Microsoft Office Package
• Good analytical skills
• Passion for quantitative data analysis and interest in understanding consumer behaviors.

Duration: Stage (6 mesi) 

Location: Milan, Italy