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Web Analytics Lead

Impiegato | Marketing & Communication | Lombardia | 2024-03-25 | 069630


Job Description:

The Web Analytics Lead will be responsible for driving optimal website performance through his/her expertise in analytics, testing, and optimization. The ideal candidate will have a strong background in Adobe Platforms, specifically Adobe Analytics, Adobe Tag manager and Adobe TargetPosition requires excellent communication skills, problem solving and data driven approach, an orientation to detail and process, ability to work and maintain composure under tight deadlines, advanced expertise in digital web analytics and reporting, as well as knowledge about digital marketing principles and best practices.This position also demands ability to work collaboratively in multi-functional teams and cross-teams.


Key Responsibilities:

  • Utilize advanced analytics tools, with a primary focus on Adobe Analytics, to gather insights into user behaviour, site performance, and key metrics;
  • Manage Adobe Tag Manager and the integration with the other tracking systems (ie. Google Marketing Platform, Adform, …);
  • Help to define and implement A/B and multivariate testing initiatives to optimize website elements and enhance overall user experience;
  • Develop and implement data-driven strategies to improve website speed, responsiveness, and digital marketing campaigns;
  • Collaborate with cross-functional teams to identify and prioritize opportunities for performance improvement based on data analysis of website/app/onboarding processes;
  • Act as the subject matter expert on Adobe Target, overseeing the creation and execution of personalized experiences to enhance customer engagement and conversion rates;
  • Provide training and guidance to team members on analytics, testing, and optimization techniques, fostering a culture of continuous improvement;
  • Manage the existing analytics resources and the relationships with the marketing team and the product team;

Required skills and experience

  • Proven experience in web performance optimization, analytics, and testing;
  • In-depth knowledge of Adobe Platforms, particularly Adobe Analytics and Adobe Target;
  • In-depth knowledge of JavaScript, CSS and HTM;
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights;
  • Demonstrated success in implementing and managing A/B and multivariate testing programs;
  • Solid understanding of website architecture, performance metrics, and best practices for use the data analytics for the marketing acquisition;
  • Excellent communication and collaboration skills to work effectively with cross-functional teams;
  • Proactive problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment;

Duration: Permanent

Location: Milan (hybrid)

 About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.
‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.
Do you think you are "a step ahead"? Apply now!

 The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

  • Super flexible smart working
  • Competitive base salaries and performance based bonuses
  • Diverse cultures & Innovative mindsets
  • International Environment
  • Commitment to sustainability
  • Lots of training development opportunities to help you grow
  • Lots of moments dedicated to physical and mental well-being
  • A special day off when it is your birthday: we call it #doyourbirthday!
  • And of course we can’t forget: free water & coffee at the office!

Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.


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Please be aware that the recruitment procedures, (labour) regulations and labour agreements of Italia apply.

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