Sr. Digital Marketing Specialist | Daily Banking, Savings & Investments (Retail) @ING Bank

Discover ING Bank

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

ING is the #LoveBrand and a frontrunner when it comes to making banking effortlessly and available to anyone. Passionate about technology, at ING, we believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. We empower people and organizations to realize their own vision for a better future.

Home’Bank is our flagship product and we are looking for an experienced, creative, organized and innovative Sr Digital Marketing specialist who will help us further build on Home’Bank’s positioning and shape the messaging around it.

In this role you will be part of our Communications and Brand Experience Center of Excellence and work within our Digital Tribe, part of the team that builds Home’Bank.

• You will be responsible for the communication strategy around Retail business products, both internal and external. This varies from communication around new features, new releases, regular social media & content presence to acquisition campaigns.
• You will work in close relations with the product leads and the strategy leads of the customer engagement tribe.
• You will connect with stakeholders to identify business needs and opportunities for Retail Business.

Your day to day

• Planning and executing a consistent and timely go-to-market communication strategy for Retail Business products and services.
• Brief and manage 360 marketing campaigns.
• Taking the lead on positioning, messaging and compelling storytelling (be it in briefs, campaigns, presentations, etc.)
• Partnering with our Agencies to find fun, relevant and innovative ways to communicate around business needs.
• Budget planning, forecasting and follow-up experience.
• Drive quarterly QBR marketing strategy and campaign planning.
• Being the eyes and ears of our business teams when it comes to retail products– gather actionable insights from social media, the contact support team, app stores, etc.

What you bring to the team

• At least 5 years’ experience in (product) marketing, preferably at a tech company.
• Proven track record of successful 360 Marketing campaigns.
• Experience in working with different digital platforms and social media and using them in campaigns.
• Excellent copywriting skills.
• Experience in developing marketing strategies and executing them.
• Experience in delivering marketing campaigns, both on and off line.
• Experience in managing multiple stakeholders and agencies.
• Ability to multitask, prioritize, and manage time and projects efficiently.
• Goal-oriented, organized, team player.
• Self-motivated and self-directed.
• Excellent interpersonal, written and oral communication skills.

What we offer

• Impactful work in a fun and collaborative environment.
• Open-concept offices designed for both teamwork and relaxation.
• Corporate events and social gatherings
• Hybrid way of working with flexible working schedule and short week options.
• Monthly budget on Benefit platform.
• Extra annual leave days depending on the total length of working experience.
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING
• Learning Centre, Udemy, Bookster, as well as through trainings and certifications.
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments.
• Context to make an impact through Sustainability and Corporate Social Responsibility projects.