Contributing to our customers’ success through data
Erdinç first became involved with ING in 2009 as an external consultant, then joined the company in 2011 as an Information Manager. He has been a Data Analyst since 2015. He was recently asked to become a Product Owner of the Centre of Expertise Customer Communications where, along with a team of data analysts, he helps to ensure that customer communication runs smoothly and correctly.
“My role has changed quite considerably, from my old passion – playing around with data – to dealing with stakeholders, devising strategies and roadmaps, organising the backlog and setting priorities. I’m now much more involved in the long-term results and stimulating the team to achieve those results. It’s an enjoyable role, which not only makes demands on my data analysis skills but also requires me to develop new competencies. We all share the same goal: to make the organisation more data-driven. To put it simply, One Analytics does that by producing analysis that the squads can use to optimise the customer journeys. We often assign data analysts to squads temporarily, or on other occasions we support squads from a Centre of Expertise such as ours – Customer Communications. We work on requests from multiple tribes and squads simultaneously.
I’ve been involved in business intelligence and data analysis for more than 15 years. The world of banking and insurance has interested me from a young age and I’ve always been good with figures. After graduation I immediately started working at a bank but it was only during my second job, at a telecom company, that I had any serious exposure to data analysis. I immediately fell in love with transforming data into information. In my subsequent positions – both back in finance and later in IT – I could throw myself into data analysis, reporting and information management. Then someone gave me the golden idea of moving into consultancy. Over the next five years I worked on lots of projects and saw the inner workings of countless companies. I had a huge amount of fun and learnt so much.
When I arrived at ING in 2009 for a consultancy assignment my financial heart immediately started beating faster. The bank combined all the things that interested me – and it still does, even though there have been so many changes since...for the better, I might add! Over the past couple of years our way of working has altered significantly, it has become faster-paced and more dynamic; we’re getting things done for our customers ever faster and better. We really deliver on our ambition of empowering our customers. The fact that I’m contributing to that makes my work highly rewarding and enjoyable. For example, eight years ago it would have been unheard of for me to accompany a Relationship Manager on a customer visit, but now it’s completely normal. If I think that it will be beneficial for the customer, I simply tag along.
What I like about One Analytics is that I see and get involved in every aspect of data analysis. I’ve worked in a truly multidisciplinary squad, with a UX Designer, a Customer Journey Expert, me as Data Analyst and a Dev Engineer, and we succeeded in taking our product from zero to an end product for customers. In my current role as Product Owner I work with a team of exclusively data analysts. We’re all data nerds, which adds a nice extra dimension to the team. Besides that, I’m learning lots of new things in this role which makes it especially interesting. I can broaden my development while also contributing to the team’s agile maturity. So I’m not only empowering our customers to stay ahead, but also my colleagues…and they’re doing the same for me. That really energises me – I come into work every morning raring to go!”
Erdinç lives in Heerhugowaard with his wife and son, and he likes to spend as much time with them as possible. He and his son share a passion for football and they spend hours playing together, either on the PlayStation or outdoors. “Time with my family is the most important thing to me, and thankfully I’ve always been able to maintain a good work-life balance. I put my son to bed every evening and take him to school as often as I can in the mornings. I’m privileged to be able to do that, despite my pretty hectic job.”